Keep Calm and Carry On was a poster produced by the British government in 1939 during the beginning of the Second World War, intended to raise the morale of the British public in the event of invasion.
Seeing only limited distribution, it was little known. The poster was rediscovered in 2000 and has been re-issued by a number of private sector companies, and used as the decorative theme for a range of other products. There are only two known surviving examples of the poster outside government archives.
The poster was third in a series of three. The previous two posters from the series, “Freedom Is In Peril. Defend It With All Your Might” (400,000 printed) and “Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory” (800,000 printed)





















